Although it was believed that Walt Disney was the very first significant film producer to venture into television, there were two established independent film producers that successfully ventured into television production, like Hal Roach and Jerry Fairbanks, before Disney. Disney wanted to produce a television show to finance the building of the Disneyland amusement park.
After being turned down by both CBS and NBC, Disney eventually signed a deal with ABC (which had merged with United Paramount Theaters in 1953) on March 29, 1954.The show spawned the Davy Crockett craze of 1955 with the three-episode series (not shown in consecutive weeks) about the historical American frontiersman, starring Fess Parker in the title role. Millions of dollars of merchandise were sold relating to the title character, and the theme song, "The Ballad of Davy Crockett", was a hit record that year. Three historically based hour-long shows aired in late 1954/early 1955, and were followed up by two dramatized installments the following year. The TV episodes were edited into two theatrical films later on.
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